Marketing

1. What are the two questions around the marketing of a film release?

When? and How?

2. What day of the week are new films released in the UK?

Friday

3. Who schedules and coordinates forthcoming releases?

New releases are coordinated and published by the Film Distributers Association.

4. What is a ‘light’ week?

A week when not many films are being released, this means there is little competition, therefore meaning it is the best week for a distributor to launch their film. 

5. What three aspects have to be taken into account for a film to have the greatest potential to reach audiences?

·         Release on a light-week

·         Seasonality of the film; specialised films have a greater potential to reach audiences

·         The distributor will try to position the film distinctively and avoid a release date occupied by other films with similar traits (story, subject, country of origin).. 

6. Why is this becoming increasingly difficult?

Due to the increase in number of films, finding a light week has become much more difficult. The release schedule has regularly featured over 10 new releases every week.

7. What are P&A?

P&A stands for Prints and Advertising. They are the “tools” used by the distributor to create a public for its film.

8. What are the costs of P&A?

They are a large amount of the distributor’s investment, after paying the initial fee for rights and can range from than £1,000 to over £1 million for the film’s release. 

9. Who marketed your film?

20^th Century Fox and The Weinstein Company marketed my film.