Institution

Production Company-Film 4, UK Film Council, Pathe
Distributing/Marketing- 20th Century Fox
Exchange/Exhibition- Odeon, Cineworld, The View, Imax, Orange (orange wednesdays)

Public service- BFI, FACT, Digital Screen Network

Independent cinemas- Cross over between working for profit, and for public service. They need to make a profit, but they're more into their art.

Convergence- The Iron Lady Facebook page, Meryll Streep appearing on The View,


Several mixed reviews

The Facebook site engages the audience. It posts several updates and interviews about the film crew and cast, behind the scene pictures and any other positive feedback on the film.


Mashing up digital technology to use personal information to incorporating into the website. App- the woman in black.

360 degree branding is the ultimate aim of a marketing company. Trying to surround the audience with their brand (film). Some films are more of a brand than others, e.g Disney. With their merchandising, toys, even theme-park.

Marketing is done in order to trigger engagement.

--Naughton--

on demand the audience demands it and then gets it, not passive anymore

David Gauntlett
"making is connecting". Media 2.0