Thursday 1 March 2012

Digital Distribution: A revolution in progress


1. When did UK distributors and exhibitors start to move towards digital distribution?
Towards the end of 2005

2. What are the advantages of digital distribution compared to film?
It can now replicate - if not surpass - the image quality of conventional 35mm cinema presentation.  Digital technology is seen to offer a more cost effective and logistics-light alternative

3. In which countries has it been particularly successful?
China and Brazil

4. In the UK, which institutions have particularly got to grips with it?
UK Film Council

5. What is the national body charged with encouraging digital film in the UK?
Digital Screen Network (DSN)

6. How many cinema screens are there in the UK?

7. How many of these are digital?
3,300 screens

8. In how many cinemas was your case study shown?
3000 plus

9. Describe briefly the process of digital transfer.
The compressed and encrypted files will be sent directly to cinemas to be downloaded, de-encrypted (unlocked) and opened as files for screening with digital projection equipment.

10. Which key film institution was disbanded in 2011 and who took over their work?
The UK film Councie was disbanded. The BFI took over.

11. What are the implications for the future of digital distribution?
It will be less expensive in the coming years to offer a wide theatrical opening with many copies, and also conversely, to screen a film for just one performance at any cinema. In theory at least, it will be possible for both distributors and exhibitors to respond more precisely to audience demand.

12. How might the share of profit change in the light of digital distribution?

13. Was your case study distributed digitally? 
Yes

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