Notting Hill Case Study

Notting Hill and The Iron Lady comparisons

Both are set and shot in England

Both contain one American leading actor and English

Both were written and directed by British people

Both grossed a very similar amount in the opening weekend (£138 for The Iron Lady and £152 for Notting Hill)

  

Both posters are simple

and catch the readers eye. The

Marketing team are making the

most of having a-list celebrities

in the film as they are the main feature (focal point) of the poster.

When looked at in detail, both posters appear to have many similarities.

The Iron Lady

Directed by: Phyllida Lloyd (Brittish)
Written by: Abi Morgan (Brittish)

Starring: Meryll Streep (U.S) and  Jim Broadbent (British)

Distribution & Marketing:

Production Companies

• Film4 (presents)
• UK Film Council (presents)
• Canal+ (with the participation of)
• CinéCinéma (with the participation of)
• Goldcrest Pictures (as Goldcrest Film Production LLC) (in association with)
• DJ Films (A DJ Films production)
• Pathé

Distributors

• Pathé International (2011) (worldwide) (all media) (sales)
• 20th Century Fox (2012) (UK) (theatrical) (on behalf of Pathé)

Pathe has distibuted many films such as: Slumdog Millionaire, Chicken Run and 127 Hours.
Fox has also distributed a number of films such as: Avatar, Fantastic Mr Fox and Australia.

Box Office

Budget:

$13,000,000 (estimated)

Opening Weekend:

$220,409 (USA) (1 January 2012) (4 Screens)

Gross:

$24,656,260 (USA) (19 February 2012)

Filming Locations:

Manchester Town Hall, Manchester, Greater Manchester, England, UK

Marketing